Trump's go-to move for keeping his base happy is inflicting pain on people they hate, like immigrants, racialized people, queers and women. That goes a long way, obviously: there's a kind of person who can be distracted from their own deteriorating material condition by the spectacle of cruel treatment for their enemies.

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But Trumpism can't just run on sadism. There's a lot of people who *enjoy* the sadism, but not so much that it cancels out their own rage at their deteriorating personal conditions. Trump's main tactic is to blame the suffering of his base on the rest of us: "radical leftists," "wokeism" and other hobgoblins of the small-minded. That, too, has its limits - especially when Trump controls Congress, the courts, the senate and the White House.

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Obviously, Trump isn't above blaming his own people for being traitors (e.g., by sending a literal noose-bearing lynch mob after his own vice president), but there are limits to this, even for Trump. If all the power-brokers in Trump's coalitions are branded as disloyal, cowardly, or traitorous, Trump will have no one left to do the actual work of advancing his agenda.

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Ultimately, keeping Trump's base happy requires providing some form of material benefit to that base. Every authoritarian has a version of this - like the cash handouts that Poland's former far-right government gave out:

pulitzercenter.org/stories/pol…

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The Poland Model—Promoting ‘Family Values’ With Cash Handouts

SOBOLEW, Poland—Andrzej and Izabela Gromuł have a lot going on, with three boys ranging from 5 to 12, and a daughter on the way. On the warm Saturday afternoon that we spoke, the grassy backyard of...

^{Pulitzer Center}

For Trump, this presents a problem: because he represents the interests of exploitation, extraction and looting, everything nice that he gives to everyday people in his base potentially gores the ox of someone who *really* matters to him. It's no surprise, for example, that he reversed Biden's price-cuts for Big Pharma's most expensive drugs - the cheaper drugs are for sick people, the less profitable they'll be for pharma companies:

levernews.com/trump-already-di…

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Trump Already Disarmed The War On Drug Prices

To the benefit of Big Pharma, the president’s new executive order on drug costs is missing a key price-lowering mechanism.

^{The Lever}

Luckily (for Trump), Biden's consumer protection and antitrust agencies teed up a long list of extremely *good* policies that would directly shift money from rich parasites to everyday people. For example, the Consumer Finance Protection Bureau passed a rule that would make it very easy to find out which bank would charge you the least and pay you the most, and let you switch banks with one click:

pluralistic.net/2024/11/01/ban…

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It was a move that would have shifted $667m/year from banks to everyday people, every year, forever. But Trump's most important barons, like Elon Musk, *hated* the Consumer Finance Protection Bureau and insisted that it be shuttered, so that $667m/year will go to the banks after all - indeed, virtually *none* of the good things Biden's CFPB decreed the American public would enjoy henceforth have been destroyed.

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Sure, Trump would have liked to have taken credit for these, but the conflict between stolen valor and displeasing Shadow President Musk will always cash out in Musk's favor.

It's not just the CFPB. The FTC also set up a whole roster of ambitious projects to improve life for Americans. Some of these made the news in a big way, like the antitrust case against Meta:

pluralistic.net/2025/04/18/cha…

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Trump has lots of upsides from pursuing the Meta case. Everyone hates Meta products, including (especially) the people who are trapped using them because that's where their friends, family, communities, customers or audiences are. Breaking up Meta would be *hugely* popular with the American people. But also, once a court has convicted Meta of violating antitrust law,

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Trump can solicit favors - cash and favorable algorithmic treatment - from Meta in exchange for ordering his FTC to go easy on Meta in the "remedy phase," letting them off with a fine, rather than forcing them to spin out Whatsapp and Instagram:

pluralistic.net/2024/11/12/the…

But even if Trump lets Meta walk, there's plenty of great stuff Biden's FTC did that he could take credit for - policies that would help everyday people.

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The most prominent of these is the FTC's "Click to Cancel" rule. It's a pretty simple rule: companies have to make it as easy to cancel a subscription as it was to sign up for it.

In other words, they can't do that thing - beloved of everything from the *New York Times* to every manosphere influencer's supplement business - where you can sign up for a subscription with one click, but you can't cancel unless you phone them, wait on hold, and beg them to let you off the hook.

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Companies do this on purpose, because it's super profitable. Amazon executives carried on internal email threads where they straight up said that they'd deliberately made it confusingly easy to sign up for Prime and basically impossible to stop paying for it:

pluralistic.net/2023/09/03/big…

This is a no-brainer. Companies make signing up for subscriptions into a greased slide, and they make canceling subscriptions into a greased pole.

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No wonder, then, that when the FTC solicited public comments on a proposed "click to cancel" rule, they had no trouble building up the evidentiary record needed to pass the rule.

Now, Trump's FTC has announced that they are delaying enforcement of the rule until mid-July:

techcrunch.com/2025/05/10/ftc-…

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FTC delays enforcement of click-to-cancel rule | TechCrunch

The Federal Trade Commission voted Friday to delay enforcement of the Negative Option Rule — known widely as the “click-to-cancel” rule requiring

^{Anthony Ha (TechCrunch)}

This is the second time they've delayed enforcement (originally, the rule was supposed to go into effect in January). Trump FTC chairman Andrew Ferguson had no trouble getting the votes for the suspension, because he illegally fired the two Democratic Commissioners, Alvaro Bedoya and Rebecca Slaughter:

theverge.com/decoder-podcast-w…

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Illegally fired FTC commissioners on Meta, bribes, and fighting for privacy

Alvaro Bedoya and Rebecca Slaughter speak out about Trump’s illegal firing and the future of the FTC.

^{Nilay Patel (The Verge)}

Ferguson is proof that the FTC can't do anything material for Trump's base. Sure, he can set up a snitch-line so tht FTC employees can rat each other out for being "woke":

ftc.gov/system/files/ftc_gov/p…

This should be a slam dunk. It epitomizes the "unfair and deceptive" business practices Section 5 of the FTC Act empowers the agency to snuff out.

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The Trump admin is unwilling to gore the ox of out-and-out scammers, people who trick you into unkillable subscriptions. It seems that there's no material benefit that Trump's oligarch backers are willing to cede to working people. All they can offer is cruelty.

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I'm on a 20+ city book tour for my new novel *Picks and Shovels*.

Catch me in #PITTSBURGH on THURSDAY (May 15) at White Whale Books:

whitewhalebookstore.com/events…

and then in #PDX with BUNNIE HUANG at Barnes and Noble on Jun 20:

More tour dates (#London, #Manchester) here:

martinhench.com

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Image:
Vis M (modified)
commons.wikimedia.org/wiki/Fil…

CC BY-SA 4.0
creativecommons.org/licenses/b…

eof/

File:Slide at Thenmala deer rehabilitation center.jpg - Wikimedia Commons

^{commons.wikimedia.org}