Per qualche giorno saremo un po' lenti...
This is the Facebook playbook: you lure in publishers by promising them a traffic funnel ("post excerpts and links and we'll show them to people, including people who never asked to see them"), and then the rug-pull: "Post everything here, don't link to your own site. Become a commodity supplier to our platform. Abandon all your own ways of making money. Become entirely subject to the whims of our recommendation system."
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Cory Doctorow
in reply to Cory Doctorow • • •Next will be: "We block links to other sites because they might be malicious."
Then some kind of "#PivotToVideo."
Probably not video (though who knows?) but some other feature that a major rival has, which Twitter will attempt to defraud its captive, commodified suppliers into financing an entry into.
Cory Doctorow
in reply to Cory Doctorow • • •In case you were wondering, yes, this is canonical #enshittification
Lure in business customers (publishers) by offering surpluses (algorithmic recommendation and an ensuing traffic funnel). Lock them in (by capturing their audience and blocking interop and logged-out reading).
Then rug the publishers, clawing back all the surpluses you gave them and more, draining them of all available capital and any margins they have, until they die or bite the bullet and leave.
Cory Doctorow
in reply to Cory Doctorow • • •I would also give good odds on this leading to a revivification of the "Pay us tens of thousands of dollars a month for a platinum checkmark and we'll actually show what you post to the people who asked to see it."
That will be pitched as the answer to publishers' complaints about not wanting to turn themselves into commodity Twitter inputs. It will be priced at the same (or more) as the revenues publishers expect to lose from being commodified, making it a wash.
Cory Doctorow
in reply to Cory Doctorow • • •All of this seems to me to be an "unfair and deceptive business practice" under Sec 5 of the #FTC
If I sign up to follow you because I want to see what you post, and Twitter shadowbans your posts unless they are formatted to maximize your dependence on Twitter, they have deceived me, and are being unfair to you.
Cory Doctorow
in reply to Cory Doctorow • • •This is *very* analogous to the #NetNeutrality debate, where a platform blocks or deprioritizes the things its users ask to see, based on whether the suppliers of those things are its competitors.
I've written about how an #EndToEnd principle for social media could be enforced under Sec 5 of the FTCA, how it would address this kind of sleazy practice, how it would be easy to administer, and wouldn't form a barrier to entry for new market entrants:
pluralistic.net/2022/12/10/e2e…
Pluralistic: Freedom of reach IS freedom of speech (10 Dec 2022) – Pluralistic: Daily links from Cory Doctorow
pluralistic.net@infosec_jcp 🐈🃏 done differently
in reply to Cory Doctorow • • •Nihl L'Amas
in reply to Cory Doctorow • • •m.slashdot.org/story/411487
Slashdot
m.slashdot.orgFoolishOwl
in reply to Cory Doctorow • • •Violet Madder
in reply to Cory Doctorow • • •@CharleneTeglia
in reply to Cory Doctorow • • •Cory Doctorow
in reply to @CharleneTeglia • • •jz.tusk
in reply to Cory Doctorow • • •@CharleneTeglia
Hmmm, I also read right past that opening sentence. D'oh.
I don't follow how people (try to) monetize on Facebook, so can I get some confirmation: Not only did FB try to do this, but they successfully did it, and have been doing it for X years?
@CharleneTeglia
in reply to Cory Doctorow • • •Cleo of Topless Topics
in reply to Cory Doctorow • • •@Lazarou
Steinar Bang
in reply to Cory Doctorow • • •Word!
(of course, I didn't really expect better from The Elon... doesn't make it right, though!)
mneme
in reply to Cory Doctorow • • •The thing is, the earliest versions of this "algorithmic" ordering was vaguely justifiable, in that people were signing for a longer Twitter/FB feed than they would ever get through, and so one could see -some- justification to ordering it in a fashion that showed them a "better" set of posts than they would see just going purely time-ordered, given that they were always going to miss some posts.
Except, this is where it leads.
Trantion
in reply to Cory Doctorow • • •Reaching people on the internet in 2022 - The Oatmeal
The OatmealCory Doctorow reshared this.
That Guy Angelo
in reply to Cory Doctorow • • •reshared this
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Frank Skornia
in reply to Cory Doctorow • • •So X/Tw gets to charge premium prices to advertisers, while also charging a premium price to the publishers for traffic and engagement. Essentially double-dipping on the same resources - X/Tw users' eyeballs
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Kevin Marks
in reply to Cory Doctorow • • •Cory Doctorow reshared this.
Rob Bellinger
in reply to Cory Doctorow • • •I wonder if Twitter will be as helpful as YouTube, whose notification options include one for being told what to do as a creator.
I imagine this is why so many YouTube videos are now 35-45 minutes long. They are unwatchable, even though creators spend days or weeks on them. At some point it becomes a cruel joke on all users.
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@infosec_jcp 🐈🃏 done differently
in reply to Rob Bellinger • • •@rbellinger
Hmm, this explains all those desperate employees at X talking about the checks they are getting to create 'long form boring videos' about their 95% down traffic from usual platform as a service that somehow monetized only ~0.7% of the Userbase because no one is there but... Bots? idk.
Bots don't buy shit do they? If they do do you want them to buy your shit though? You do? For real? 🙊🙉📲💩
Tony Wells
in reply to Rob Bellinger • • •A few years back, Many Youtube creators went to 10+ minute video. The algorithm promoted 10+ minutes, and longer videos could also have more than one ad. The amount of sudden padding for what often was 3-5 minutes of content was incredible and often unwatchable.
Flit 🦊 🔥
in reply to Cory Doctorow • • •Cory Doctorow reshared this.
v̾i̾t̾r̾i̾o̾l̾i̾x̾
in reply to Cory Doctorow • • •they already tried and failed to do long form video at least
"Tucker Carlson’s Twitter show is haemorrhaging viewers with 85% drop from first episode, reports say"
the-independent.com/news/world…
Tucker Carlson’s Twitter show is haemorrhaging viewers with 85% drop from first episode, reports say
Kelly Rissman (The Independent)SPAM r00t f0lds Team# 258829
in reply to Cory Doctorow • • •hasn't he already been pushing video pretty hard lately?
I think he was highlighting both pre-recorded and live streaming. Even did some game streams himself to show it off.
nerdseyeview
in reply to Cory Doctorow • • •Nudeln Al Dente
in reply to nerdseyeview • • •Stefano Zacchiroli
in reply to Cory Doctorow • • •Cory Doctorow reshared this.
atlan
in reply to Cory Doctorow • • •Cory Doctorow reshared this.
Oggie
in reply to atlan • • •@atlan It reminds me of police reports where the vehicle struck and a weapon was discharged.
Honestly it also reads like someone better at the written word is working on his posts, too
Steve Hersey
in reply to Cory Doctorow • • •Jef Poskanzer
in reply to Cory Doctorow • • •Cory Doctorow reshared this.
Matt Ferrel
in reply to Cory Doctorow • • •Ben Haube 🇵🇸 🏳️🌈
in reply to Cory Doctorow • • •reshared this
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Rob Bellinger
in reply to Cory Doctorow • • •I hate to say it, but this practice drove my creative partner + me away from publishing so much of our work online (mainly travel photography with cultural analysis).
We could put 20, 30 hours into a photo-heavy post, link to the usual platforms, and get 7 hits. Whereas in the past we might have gotten 1-3k.
A year or so after publishing, we would start to see Google referral traffic -- all people who were trying to buy the sandwich we wrote about, no doubt.
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Barbara 🇺🇦
in reply to Cory Doctorow • • •Nudeln Al Dente
in reply to Cory Doctorow • • •DJM (freelance for hire)
in reply to Cory Doctorow • • •The "paid links" stuff...
robosocks
in reply to Cory Doctorow • • •RodneyPetersonTalentAgency
in reply to Cory Doctorow • • •Best thing is to delete that shit platform and firebomb their offices.
But I hate waiting in lines.
Baldrick (Taylor's Version)
in reply to Cory Doctorow • • •John L. Roberson
in reply to Cory Doctorow • • •an image of Elon at a table by himself next to a table of normal people talking, enjoying each others' company, and not even noticing him. Over at his table, Elon tries to pretend he's having a great time on his phone in a loud, obnoxious way that makes it obvious he's trying to interrupt them. (cont)
Patti Kutz Stoll
in reply to Cory Doctorow • • •Heretical_i
in reply to Cory Doctorow • • •Estarriol, WU Dragon
in reply to Cory Doctorow • • •Chris (He/Him)
in reply to Cory Doctorow • • •jimmygnarly
in reply to Cory Doctorow • • •Mastodon dot co
YouTube
Nuff for me..
Meanwhile ouch pod.link/kremlinfile/episode/e…
Kremlin File
pod.linkErgonWolf
in reply to Cory Doctorow • • •"our algorithm"....
Oh, what animals do I have to sacrifice to get regulation enacted upon algorithms/
Analog AI
in reply to Cory Doctorow • • •Aires
in reply to Cory Doctorow • • •David Jaša
in reply to Cory Doctorow • • •Allpoints
in reply to Cory Doctorow • • •DEF CON 31 - An Audacious Plan to Halt the Internet's Enshittification - Cory Doctorow
YouTubeCory Doctorow reshared this.
Arne Babenhauserheide
in reply to Cory Doctorow • • •Francis ☑️
in reply to Cory Doctorow • • •