Salta al contenuto principale

lemmy - Collegamento all'originale

'Set us free': Ben & Jerry's enlists support of fans to separate from parent company

By MEE staff
Published date: 11 September 2025 22:49 BST

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.

The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.


'Set us free': Ben & Jerry's enlists support of fans to separate from parent company

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.
MEE staff (Middle East Eye)
#Palestine

Palestine reshared this.

in reply to Peter Link

AntiOutsideAktion [he/him]
lemmy - Collegamento all'originale
AntiOutsideAktion [he/him]
• •
I'm mostly done living in the houses we bought with the money so now I'd like to un-sell-out please.
in reply to Piperpiper1

boboblaw [he/him, they/them]
lemmy - Collegamento all'originale
boboblaw [he/him, they/them]
• •
sell out

To sell one's business (with a connotative emphasis on entirety and finality).


The owners long resisted buyout offers, but when they were ready to retire, they finally sold out to a competitor.
in reply to Peter Link

Arcane2077
lemmy - Collegamento all'originale
Arcane2077
• •
Ban & Jerry’s was and still is one of the few companies that took a stance against genocide, from the very beginning, and in today’s climate that put them in immediate financial danger. I wish them well
in reply to Arcane2077

EpeeGnome
piefed - Collegamento all'originale
EpeeGnome
• •
Per the article, Ben & Jerry's the brand was sold to a multinational conglomerate years ago and is not permitted to take any stance the corporation finds controversial, which includes genocide. Ben & Jerry the people are, commendably, taking a stance against genocide and are sad that they can't align their company with that stance, since it is actually not their company because they sold it. I applaud them for speaking out, and roll my eyes at them for their naivity in thinking they could sell the company and still be allowed to take a moral stand with it afterwards.
in reply to EpeeGnome

reallykindasorta
lemmy - Collegamento all'originale
reallykindasorta
• •
They do appear to have attempted to ensure contractually that the B&J (the company) be able to continue the mission side without intervention though. Unilever broke at least the spirit of the contract (though I’m sure their $ means they would win a formal legal battle).
in reply to reallykindasorta

EpeeGnome
piefed - Collegamento all'originale
EpeeGnome
• •
Yes, they thought they could have it both ways. Thinking those lines in the contract would mean anything when they went against corporate interests was the naive part.
in reply to Arcane2077

frank
lemmy - Collegamento all'originale
frank
• •

So I worked at a brewery that did some collabs with B&J pre their sale to Unilever.

I didn't meet them, but a lot of my friends did. Everyone loved them. Seemed they were genuinely rad dudes and are through and through who they market themselves to be. Hope they can pull off some control of their brand again.

in reply to Peter Link

lunarul
lemmy - Collegamento all'originale
lunarul
• •
Ben & Jerry's also said Kulve, Unilever's head of ice cream at the time, said he was concerned that the company being vocal on the war on Gaza could lead to a "continued perception of anti-Semitism".


Aren't both Ben and Jerry Jewish?

⇧