A provocative projection on Tesla’s Berlin Gigafactory depicted Elon Musk performing a Nazi-style salute, accompanied by the text “HEIL TESLA” in Tesla’s iconic font. This striking act was orchestrated by the British activist art collective Led By Donkeys, known for their sharp political art.

The projection targeted Musk’s controversial gesture during Donald Trump’s inauguration, which has been widely criticized for evoking fascist imagery. By placing this statement in Germany—a country with strict anti-Nazi laws and a profound historical context—Led By Donkeys amplified the gravity of their message, challenging the unchecked influence of billionaires and the normalization of extremist symbols.

Led By Donkeys has a history of using public spaces to hold powerful figures accountable, and this projection is no exception. It underscores the role of activist art in sparking critical conversations about leadership, ethics, and the societal impact of those in positions of great influence.

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