404 Media

2026-07-08 14:05:42

We Are Living in a ‘ChatGPT Flyer Pandemic’

I am not sure, exactly, how many ChatGPT signs, flyers, or advertisements I had seen without noticing. But I do remember that once I began noticing them, I saw them everywhere. A few blocks from my house, on a display easel: “Break Free Surfing California: SURF LESSONS VENICE BEACH.” On Instagram, a going out of business closeout sale for a skateboard shop. On invites to parties from friends, Fourth of July barbecues being thrown by bars, concert posters. I saw ChatGPT-designed advertisements for drug deliveries in Berlin, World Cup parties in France, junk hauling services in South Carolina, and fundraisers in Texas. The scourge of low effort, stylistically indistinguishable AI-generated signs and flyers have flooded both social media and, increasingly, posters, billboards, and signs in real life: “So ain’t nobody gonna address this ChatGPT flyer pandemic we’re in?” one viral post on Threads read last month.

“YOUR FLYER LOOKS LIKE GARBAGE,” a viral ChatGPT-generated parody of the genre posted by Jill Oliver reads. “Hey if this is your flyer, I’m not going, I’m not donating, I’m not sharing. Don’t ask me.” The “ChatGPT flyer pandemic” has become a big topic of conversation among graphic designers, musicians, bars, and small business owners who care about design and showing that they’ve put effort into something.

Once you notice a ChatGPT flyer, you will see them everywhere if you keep your eyes open. The art of the format is basically big, flashy bright text on dark background and an AI-generated or AI-altered image. There is almost universally a little box of generic icons in a bulleted list vaguely tied to whatever event or business it’s advertising, lines coming off of the text to emphasize whatever it’s saying, and either bolded words or underlined text and tons of arrows and checkmarks haphazardly strewn throughout. It is easier to just show you what they look like than describe it, because they all look basically the same:
From a post by Facebook user Zakkai Rayne Morningstar
The argument against ChatGPT-generated flyers is basically the same as the argument against all other types of AI slop: It looks generic, lazy, and like businesses don’t care. The designer Kenzi Green made a video about the backlash to AI flyers that has 870,000 views called “Customers are begging you to stop the AI slop.” Another video of a graphic designer putting his head in his hands and shaking his head while ChatGPT flyers scrolls past called “we are living in an AI flyer pandemic” has nearly 7 million views.

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A post shared by Kenzi ↠ Luxury Brand Identity + Website Designer (@kenzigreendesign)

“Your logo, food truck wrap, social media graphics, menus all look AI generated,” Green said. “People are going to be able to spot that from a mile away and choose the competitor next to you that looks like they actually hired a human being,” she said. “It might feel like you’re ‘saving time and money,’ but you’re actually slowly turning your brand into something generic like all the other brands out there using AI tools.”

The rejection of ChatGPT flyers infesting real life spaces is real, growing, and cuts across languages and borders. The New Jersey-based sticker company Death By Stickers has started selling a “CERTIFIED AI BULLSHIT” sticker for people to slap on ChatGPT flyers: “With your roll of 50 “CERTIFIED AI BULLSHIT” labels you can let everyone around town know when that flyer is AI SLOP,” the company says. The Thomas House Bar in Dublin has said it will stop letting people post AI flyers in its pub: “We’re not accepting AI posters or flyers for the pub,” the bar wrote on Instagram. “We’re right next to Ireland’s biggest art college, lads. It’s not a good look.” A venue in Oakland has banned AI flyers, too. I have seen anti-AI posters in Portuguese (“TUDO IGUAL: FLYER GERADO PELO CHATGT? CLARO QUE SIM!” Same old story: Flyer generated by ChatGPT? You bet!) and German (“BITTE KEINE FLYER MIT CHATGPT” Please don’t create flyers with ChatGPT). I have seen numerous viral posts from people saying that they will not go to businesses or events that use AI posters to promote, lest one get roped into a Fyre Fest or Willy Wonka AI hellscape experience. And I have begun seeing real graphic designers offering low-cost services for companies that promise not to use AI flyers.

Jonathon Yule, executive creative director for design at the creative studio Concrete in Toronto told 404 Media that these types of posters continue a long tradition of terrible graphic design that we see in the world, but with “none of the charm” that may accidentally come from a business owner making something low quality.

“Terrible posters are nothing new,” Yule said. “The only difference today is generative AI makes it easier than ever to get the veneer of "polish" with none of the charm that these types of posters might have had when the designer was faced with constraints (usually time, resources or experience). These types of posters would have typically been done by designers either working at a small agency or print shop and these mid-level design jobs are disappearing. Stepping back to think about where this style (and its acceptance in the world) might have come from I'm going to have to pin the blame on YouTube and AB-tested-whatever-gets-more-clicks approach to thumbnail design with the exaggerated facial expressions and shoddy yet eye catching typography.”

In the last few weeks, since I began noticing ChatGPT flyers, I’ve been taking photos of ones I’ve seen in real life, and have asked my friends to take photos of AI flyers they’ve seen out in the real world. I’ve seen them at Mexican restaurants and for surfing lessons in Los Angeles, on business cards for drug delivery services and on döner shops in Berlin, for pretzel shops in Philadelphia, and so on. I've tried at times to not notice these, but like with other AI, my brain feels like it is constantly trying to calculate whether any given sign or flyer was made using AI, and, if so, whether it actually matters.

These can be generated in ChatGPT easily by asking it to generate you a flyer or advertisement for any sort of event or business you can think of. ChatGPT routinely generated flyers that are essentially identical in format to what I see all the time when I threw random events at it: “Can you make a poster for my bar? It’s called Jason’s bar and we’re having a Fourth of July party. It goes from 4-10 pm and has food, fun, and fireworks,” and it instantly generated this, which is emblematic of the style.

None of the ChatGPT posters have the “Graphic Design Is My Passion” charm of quickly dashed off or handwritten posters, nor even the unhinged excess you might see in, for example, a Softbank Vision Fund slide presentation. For my money, one of the most iconic pieces of graphic design of the last 20 years is “Friendship Ended With Mudasir, Now Salman is my best friend.” With a ChatGPT poster, you get none of the sheer emotion that comes through the page with a mouse-drawn X. Here’s to bringing back an MS Paint aesthetic, handwritten scribbles, or literally anything else.

Friendship Ended With Mudasir | Know Your Meme

Friendship Ended With Mudasir refers to a Facebook post by Pakistani government worker Asif Raza Rana, announcing he was no longer friends with a man named

^{Scarfsman (Know Your Meme)}

404 Media

2026-03-16 16:48:49

Texting a Random Stranger Better for Loneliness Than Talking to a Chatbot, Study Shows

Lonely young people are likely better off texting a random stranger than talking to a chatbot, according to a new study.

Researchers from the University of British Columbia found that first-semester college students who texted a randomly selected fellow first-semester college student every day for two weeks experienced around a nine percent reduction in feelings of loneliness. The same two weeks of daily messaging with a Discord chatbot reduced loneliness by around two percent, which turned out to be the same amount as daily one-sentence journaling.

The research included 300 first-semester college students who were either randomly paired with another student, given a daily solo writing task, or put into a Discord server with a chatbot running on ChatGPT-4o mini.

The students were instructed to have at least one interaction per day in each of the groups. The human-human pairs were instructed to message each other however they wanted, while the researchers instructed the bot to “listen actively and show empathy,” and to be a “friendly, positive, and supportive AI friend to help the student navigate their new college experience.” The human participants ultimately acted pretty similarly in both types of chat, sending between eight and 10 messages a day in both their human text chains and their Discord conversations with the large language model (LLM).

However, participants who were paired with a human partner reported significantly lower loneliness after the study, and those paired with the chatbot did not. “This is just such a low tech, simple intervention, and can make people feel significantly less lonely,” Ruo-Ning Li, PhD candidate at UCB and one of the authors of the paper, told 404 Media.

The research looked at college students specifically, to try to understand whether LLMs could be a scalable tool to help with the isolation that people can feel when going through a big change. The transition to college can be overwhelming: new classmates, new places, new rules. Young people are often away from parents or familiar structure for the first time, building out their new social networks among others who are doing the same. This is a particularly vulnerable time: if chatbots could really cure loneliness for a group of people like this, “then it would be great,” said Li. But only human to human interaction, despite it being with a random person over text, had any significant effect.

The research is part of a movement to understand the effects of LLM interactions over periods of time. Another paper from the same lab, published this week in Psychological Science, looks at the experiences of more than 2,000 people over twelve months, checking in with them once a quarter. The study found that higher reported chatbot use was linked with higher loneliness later on — and vice versa. “Changes in chatbot use have a small effect on emotional isolation in the future. And emotional isolation has a similarly sized effect on your likelihood to use chatbots in the future,” Dr. Dunigan Folk, one of the study’s authors, told 404 Media. He cautioned against calling it a “spiral”, since other things could be changing in peoples’ lives to make them use chatbots and be lonelier. But, he said “it’s suggestive of a negative feedback loop because it’s a reciprocal relationship.” Chatbots, he said, could be something like “social junk food.” They might make people feel good in the moment, “but over time, they might not nourish us the same way that human relationships do.”

He said this finding would be consistent with people replacing human relationships with LLMs. “I think it’s a trade-off thing where you talk to AI instead of a person,” Folk said. “the person would have been a lot more rewarding.”

And there is evidence to show that AI does have some short-term effects on mood. “If you measure their feeling of loneliness or social connection right after the interaction, people do feel better,” said Li. However, she added, “making people feel momentarily happy is not that hard.” It is not clear that a single positive experience is scalable or persistent longer term. “We eat candy, we feel happy. But if we eat a lot of candy over a long time, it could be harmful for our health,” Li said.

That positive short term effect is often reflected in public reports of chatbot usage. For example, two weeks ago, the Guardian published a column where a reporter trialled using an LLM as a therapist, described their validating interaction with it, and concluded that the “experience of being therapised by a chatbot has been wonderful.” While this isn’t necessarily a robust study design, there is empirical research that “one-shot” interactions with bots do make people feel better in the short term.

However, human interactions also have positive effects that chatbot use could be distracting people from. Li considers it important to consider the side effects of chatbot interactions, including their potential for replacing the incentive to seek out the positive effects of human connection. “AI can help mitigate negative feelings, but obviously, it cannot replace humans to build connections,” she said. “That shouldn’t be the goal of the AI design.”

A four-week March 2025 study from the MIT Media Lab and OpenAI explored how different types of LLM interaction and conversation impacted users’ mental wellbeing. The paper found that while some instances of chatbot use “initially appeared beneficial in mitigating loneliness,” higher daily LLM usage was associated with “higher loneliness, dependence, and problematic use, and lower socialization.”

I’ve turned AI into my therapist. The results were pretty disquieting

As part of our series AI for the People, our resident AI skeptic Rhik Samadder agreed to put his life in AI’s hands. This week: therapy

^{Rhik Samadder (the Guardian)}