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Mastodon: Giving Journalists Options Away From Big Tech


At the International Journalism Festival, Mastodon joined forces with Save Social to make a case for journalists and publications to join the network.

Mastodon’s work to highlight their platform to journalists led to the opportunity to host an aperitivo, with special guests Save Social, at the International Journalism Festival (April 9th – 13th, 2025) in Perugia, Italy.

IJF brings together people from across the news industry to talk about the issues they face and celebrate the work they are doing. This year, Big Tech was one of the topics that dominated the panel discussions.

Bonjourno Mastodon


Andy Piper speaking at the event. Source: Saskia Welch

Mastodon, represented by Andy Piper, Head of Communications, Felix Hlatky, CFO, and Philip Schröpel, Head of Staff, brought together supporters of the open social web, Big Tech-disbelievers, and curious locals to a small bar nestled in the old walls of Perugia.

Understanding that many in the audience were unfamiliar with Mastodon, Piper introduced the social platform to the room, highlighting the benefits for journalists. This included the work to highlight article authors, using the byline feature that rolled out in July last year, and emphasis on the value of links to external publications.

Mastodon promised new tools to track referrals through links would be rolling out across the network soon but were already live on mastodon.social – the server run by the Mastodon team.

Looking Ahead


Hlatky spoke of Mastodon’s future as an organisation and their ongoing work to transition from a German gGmbH to a new European nonprofit. He acknowledged internal work to restructure and remove single ownership from Mastodon claiming, “No one gives you money if one owner can run away with it.”

There was a strong message that Mastodon wanted what is best for their users, rather than their pockets. A stark contrast to the Big Tech platforms that had been discussed across the Festival.

To echo the sentiment, Mastodon then invited Björn Staschen from Save Social to speak.

Save Social


Björn Staschen presenting Save Social at the event. Source: Saskia Welch

Save Social is a predominantly German-speaking effort to turn away from Big Tech social media platforms and strengthen alternatives. In less than three months, their petition has reached 200,000 signatures.

“We, as a society, have to be part of the solution,” said Staschen. “We want to strengthen alternative platforms. Ensure freedom of expression by creating diversity and transparency.”

Converting Attendees


When it came to joining Mastodon, Schröpel admitted there are “multiple ways”, but that the Mastodon team are able to support individuals and organisations in setting up their own instance or offer advice on the network.

Philip Schröpel presenting ways to join Mastodon. Source: Saskia Welch

However, joining the platform continues to be a barrier for many users. A group of Italian women who attended the event abandoned their short effort to join the platform half-way into the presentation, confused about where to go and which app to use.

Alongside presenting Mastodon as an alternative platform, the aperitivo offered one of the only opportunities to take tangible action against Big Tech at IJF – attracting doers, rather than the commentators that lined the panels of the main event.

Wrapping Up


“There’s a mix of people in this room right now with the same instincts we have to save democracy,” Piper said in his closing remark, encouraging collaboration and action.

Based on the panels at IJF 2025, journalists are more worried than ever about the role they play in democracy. Witnessing the actions of the White House, many journalists are now calling for an “EU alternative” to Big Tech platforms.

Mastodon now has the opportunity to present themselves as the EU alternative and help journalists protect democracy.

Questa voce è stata modificata (6 mesi fa)
in reply to We Distribute

☝️ Great report from WeDistribute on an outreach presentation by Mastodon and SaveSocial to journalists at the recent International Journalism Festival:

"There was a strong message that Mastodon wanted what is best for their users, rather than their pockets. A stark contrast to the Big Tech platforms that had been discussed across the Festival."

This is the way to do it. More of this please.

Questa voce è stata modificata (6 mesi fa)
Unknown parent

mastodon - Collegamento all'originale
Mastodon Migration

Looking forward to your video and helping to share it widely!

Edit: Not sure if this is helpful, but when someone asks for an instance recommendation often direct them to mstdn.social because stux has demonstrated both very principled and competent stewardship. Also the instance is located in Netherlands with servers in the EU.

Questa voce è stata modificata (6 mesi fa)




RIP Usenix ATC

Link: bcantrill.dtrace.org/2025/05/1…
Discussion: news.ycombinator.com/item?id=4…



What can we learn from a 1985 Salmonella outbreak caused by contaminated milk that killed at least 12 people?

From @TheConversationUS: "Revisiting this investigation and its outcome provides lessons on how food safety inspections go hand in hand with consumer protection and public health, especially as hospitalizations and deaths from foodborne illnesses rise."

flip.it/EAr8XU

#Salmonella #FoodSafety #Disease #PublicHealth #Science







If other developed nations with declining birth rates are any example, simply throwing money at young couples — or even fortifying social welfare — isn’t incentive enough.

Drew Goins, Molly Roberts and Bina Venkataraman discuss:
wapo.st/4iWpfyI



Pinterest Reports 16% Revenue Growth, Reaches 570 Million Monthly Active Users

#financialresults #monthlyactiveusers #Pinterest #revenuegrowth #socialmedia
blazetrends.com/pinterest-repo…




Le ciel, la lune et des nuages.
#haïku #photography #photographies #lanuit
Voile sombre s'étend,
Lune pâle entre les voiles,
Nuit bleue se révèle.



in reply to Democracy Matters

Will never happen. America's sense of justice and the river of law is dead and meaningless. Americans voted for a grifter, knowing what he is. This is what they wanted.


Trump administration announces ‘illegal’ rollback of energy and water efficiency standards
https://www.theverge.com/news/665213/energy-efficiency-standards-rollback-trump-doe?utm_source=flipboard&utm_medium=activitypub

Posted into Tech News @tech-news-theverge



Reviving a modular cargo bike design from the 1930s

Link: core77.com/posts/136773/Revivi…
Discussion: news.ycombinator.com/item?id=4…



The FCC should firmly reject broadcasters' invitation to lock down our publicly owned airwaves. eff.org/deeplinks/2025/05/fcc-…
in reply to Electronic Frontier Foundation

"How hefty a bribe to the president will they have to pay to make it so, I wonder.

Broadcasters are no longer public trustees but rather holders of licenses for rights to "own" spectrum under the most recent Communications Act revisions, and the government is no longer holding the radio spectrum in trust, but has rather indulged in taking for it's own profit, not the public's.

A win-win for all but the public interest."

in reply to Electronic Frontier Foundation

I wish there were a commission to regulate my neighbor's lighting to prevent it from spilling onto my property and sky creating light pollution, what's the difference between that and the poorly penetrating millimeter wave electromagnetic radiation the FCC regulates? A couple terahertz? Pfft...


I'm sure no one would notice...

House GOP sneakily proposes kicking 13.7 million people off Medicaid
dailykos.com/story/2025/5/12/2…

#Medicaid #ImpeachTrumpNow #NoRepublicansEverAgain #RepublicansOwnItAll #RepublicanKakistocracy #VoteBlue #NoFascism #USPol



Anti-doping study investigates US meat as athletes raise beef contamination fears

In elite sports, a single trace of a banned substance can derail a career. Anti-doping...
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2025.05.1 #Overte release is ready! It brings new features and improvements such as PBR materials on voxel entities, texture samplers, new graphics settings UI, #OpenXR support including hand tracking, Create App improvements and many others. Thank you to all the contributors and #NLnet foundation for making this possible! #opensource #foss #vr



To describe Trump's actions as “potential conflicts of interest” misses the point. A “potential conflict of interest” sounds like an unfortunate situation in which it’s possible that Trump might choose his own personal interest over the nation’s. Stated this way, the problem is the conflict.

But Trump isn’t conflicted. He repeatedly chooses his (and his family’s) interests over the nation’s. He is using the authority and trappings of the presidency of the United States…

Questa voce è stata modificata (6 mesi fa)
in reply to Robert Reich

Makes Secret Service stay at his hotel and pay taxpayer money.
in reply to Robert Reich

He is the head of a party with no morals, no respect for the rule of law, nothing but hatred.
He will not be held accountable by them.


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Posted into Latest TechCrunch Stories @latest-techcrunch-stories-Techcrunch



This -- though it is delivered with the characteristic haughty NYT condescension -- is just flat wrong. It's revealing, though. The enemy that has taken up residence in their heads is not fascism, not the threatened violence of the state, but "social media," ie, their readers talking back.

RE: bsky.app/profile/did:plc:agiex…





globalist.it/world/2025/05/12/…

Te quisimos y te querremos siempre, compañero Pepe.




[paper] Evidence of a social evaluation penalty for using AI


Significance


As AI tools become increasingly prevalent in workplaces, understanding the social dynamics of AI adoption is crucial. Through four experiments with over 4,400 participants, we reveal a social penalty for AI use: Individuals who use AI tools face negative judgments about their competence and motivation from others. These judgments manifest as both anticipated and actual social penalties, creating a paradox where productivity-enhancing AI tools can simultaneously improve performance and damage one’s professional reputation. Our findings identify a potential barrier to AI adoption and highlight how social perceptions may reduce the acceptance of helpful technologies in the workplace.

Abstract


Despite the rapid proliferation of AI tools, we know little about how people who use them are perceived by others. Drawing on theories of attribution and impression management, we propose that people believe they will be evaluated negatively by others for using AI tools and that this belief is justified. We examine these predictions in four preregistered experiments (N = 4,439) and find that people who use AI at work anticipate and receive negative evaluations regarding their competence and motivation. Further, we find evidence that these social evaluations affect assessments of job candidates. Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs.

https://www.pnas.org/doi/full/10.1073/pnas.2426766122





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