Two findings from the August 2026 NVIDIA GPU price data.

First: memory capacity rather than performance tier is setting the premium over MSRP. Nothing with 8GB or 12GB lists more than 13% above launch price. Nothing with 16GB or more lists less than 18% above it. The band between is empty — and the RTX 5060 Ti 16GB, the cheapest card in the upper group, carries a larger premium than the RTX 5080.

The cleanest evidence comes from the pairs where the same GPU shipped in two memory configurations. On the RTX 5060 Ti, the extra 8GB costs $191 in the market: $23.88 per gigabyte, against $6.25 at launch and roughly $10 for the GDDR7 modules themselves. The RTX 4060 Ti, launched two years earlier, lands at $24.38.

Second: across the RTX 50 line, used cards now list 0–14% below new, three of them at zero. The RTX 40 generation, measured the same day, still lists 11–36% below.

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NVIDIA GPU Price Update

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