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(1/12) How I fell in love with social media & the EU, and made that my whole career, a thread.

This isn’t TikTok (thankfully), but let’s do a bit of *Storytime* anyway.

I’m Hannah and I’m a social media manager for the EU.
Sometimes I still can’t believe that’s my real job.

Tommi › FOSDEM 🤯 reshared this.

in reply to Hannah Grace

(2/12) Where did it all start? Probably in New York. When I was 11, my family up and moved across the Atlantic. This was the early 2000s, social media wasn’t a thing yet, but the internet was my way to stay connected to my home country. There were some pretty big cultural moments I missed out on, like the 2006 World Cup, Tokyo Hotel, and the start of Sido’s rap career. Blogs and precursors of modern day social media, like chatrooms, were my way to hold on to Germany and my sense of “Home”. 🇩🇪🇺🇸
in reply to Hannah Grace

(3/12) It’s also in New York where I had my first contact with international organisations. I went to a German school there, and some of the kids in my class had parents working at the United Nations, or in embassies. It’s pretty early on that I visited the UN Headquarters, and when the Security guard said to us “You are now leaving US territory” I felt instantly at home. So there was a sense of “this is what I want to do with my life” already then. 🇺🇳
in reply to Hannah Grace

(4/12) In 2007, I moved from the US back to Germany. This time round I was pining for the US. Facebook was just coming out and that was my way to stay connected with friends across the “big pond”. This period of my life is also the time I realised I was not straight. It’s damn lonely in the closet, but American websites like Trevorspace were a way to connect safely and anonymously with other teens going through the same stuff. For me, in those days, social media was a lifeline. 🏳️‍🌈
in reply to Hannah Grace

(5/12) In 2010 I joined my first session of the European Youth Parliament, and I was hooked, instantly. The EYP brings together young people from all over Europe to debate politics, and… do fun stuff. Social media was a big part of the EYP experience too. After every session I’d get tons of friend requests, and we'd use Facebook groups find new sessions to apply to. At sessions I usually joined the media teams, learnt how to make videos, layout magazines, and create blog after blog. 🇪🇺
in reply to Hannah Grace

(6/12) I joined Twitter in 2011, right after high school. I had time to kill, and I wanted to get creative on the internet. I also started a tumblr. God I miss early 2010s tumblr. Social media was just this silly thing, no one was making it their career. Influencers weren’t a thing yet. That’s also when I coined the handle I still use today: HPOD is actually an acronym for “Hamlet Prince of Denmark”, I was a bit of a theatre nerd in those days, and I was Hamlet in my last school play. 🎭🎨
in reply to Hannah Grace

(7/12) After school, I moved to the Netherlands to study European Law, because that sounded like a very serious degree. But I was not meant to be a lawyer. Social media and my growing number of blogs became my outlet, a place to live out the creativity that my law degree was stifling. Ironic, that the very thing I procrastinated with became my career. I ended up entering a video contest on Facebook and won a trip to visit the European Parliament in Strasbourg. ⚖️
in reply to Hannah Grace

(8/12) In March 2016, I moved to Brussels to do an internship with the European Parliament’s social media team. Social media for large intergovernmental organisations was still in its infancy then. We had fun, posted cat GIFs, we were even on Snapchat. In my first week there, I rapped on our snap story. Thankfully that video is lost to the ether… My mom and my law school friends did not think I had a *real job*. 💼
in reply to Hannah Grace

(9/12) 2016 was also the year of the #Brexit referendum Tr*mp’s election. It was the beginning of a new era for politics on social media. The Cambridge Analytica scandal meant that people started losing trust in these platforms, while law-makers buckled up and tightened rules on political advertising. Higher-ups started paying more attention to what the social media teams were doing, and at only 23 I found myself giving trainings on how to use Twitter to people wayyy above me. 🐣
in reply to Hannah Grace

(10/12) In 2018 I went back to University, joined a political party and started campaigning for the 2019 European Elections. When COVID hit in 2020 I was between graduating from my Masters in Eastern European Studies (🇺🇦Slava Ukraini🇺🇦) and doing yet another internship, this time with a Member of the European Parliament. Doing social media to get votes was definitely different from communicating on behalf of an institution...
in reply to Hannah Grace

(11/12) Since 2023, I work for the European Commission (again). I mainly do community management, which means I spend a lot of time in the comments. It’s not always the easiest place to be. I’ve deprioritised my personal social media, and I’ve had to learn to manage my relationship to addictive apps and algorithms. Geopolitics play a bigger and bigger role for the EU, and that reflects on social media too. More people are asking themselves: can we still rely on the US and American tech giants? 🌎
in reply to Hannah Grace

(12/12) So that’s it for my little summary on a 10-year social media career in international politics. I like to say it’s a career that grew up with me. If I were a comic book character, this would be my origin story.
PS: My mom does think it’s a real job now.

Back to the top of the thread: eupolicy.social/@hpod16/115957…


(1/12) How I fell in love with social media & the EU, and made that my whole career, a thread.

This isn’t TikTok (thankfully), but let’s do a bit of *Storytime* anyway.

I’m Hannah and I’m a social media manager for the EU.
Sometimes I still can’t believe that’s my real job.


in reply to Hannah Grace

Sorry. It's completely a side issue, but what eventually convinced your mom?
(In a previous generation, my dad as an old-school civil servant doing admin never really grasped my work in politics and policy.)
in reply to Tony Meredith

@Tony_Meredith I just think all people take social media jobs more seriously now, not only my mom. But she probably especially likes the fact that I have a stable income and don't borrow money from my parents anymore 😆 💜
in reply to Hannah Grace

Yes. Doing well is quite persuasive with parents.
I applaud your career courage!
in reply to Tiziano

@tizianomattei thank you thank you. I saw many people with introductory posts here, so this has been forming in my head all weekend... Really wanted to try out making a long Thread too.
in reply to Hannah Grace

thanks for the long nice story. I enjoyed finding out about your path that led you here...

As for me, I've never been much for social media. Didn't know what to do with it. But when intelligence sharing for Ukraine was cut off in March '25 I went completely digital sovereignty fundamentalist. And that included getting a European Mastodon account.

in reply to Hannah Grace

I appreciate your story and honesty very much 🙏

Btw, not sure if you already knew: when you put hashtags at the very end of a post (at least two), Mastodon rearranges them, so that they're not "invasive".

#FediTips #MastodonLearning

in reply to Hannah Grace

I wish I could read your beautiful thread as a blog post. May you share some of your blogs? What were they about?
in reply to everton137

@everton137 oh no, no no, We don't want to dig up my cringy blogs from my teen years and early 20s. 😆 💜 Let sleeping dogs lie - and let tumblr blogs fade into the ether of old internet servers...
in reply to Hannah Grace

Haha, that's when the internet was fun!

When I quit my particle physics studies in Brazil, I started working on a social network project that used blogs to share scientific and educational knowledge. This took place between 2006 and 2009 at the largest university in South America.

The idea was to create a decentralized social media platform for research and educational centers that could communicate with each other.

That dream was ahead of its time, but today I see it's happening!

At that time, I learned a lot from blogs and early social media. There were great forums with healthy discussions.

I remember making a friend who told me how she came out. She was a biologist, and I was a physicist. It was interesting to learn about the subject, see the emotions behind the screens, and then become friends in real life.

In Brazil, I saw many cases where people used internet forums to realize that there was nothing wrong with being themselves.

Questa voce è stata modificata (8 ore fa)
in reply to Hannah Grace

Thank you for the long introduction!

I hope you are up for a lot of comments in here then, this is the most conversational social media I have experienced outside of chat services (I grew up on IRC in the late 90s and 00s).

And I've seen a lot of people with Opinions about what the EU should and shouldn't do. :typingcat:

in reply to Hannah Grace

have you actually been to #Ukraine? And if yes, how many times?

Me personally (the 1. time) in late 2013, right after visiting 🇵🇱. Crossed the border and visited #Lviv. Had a remote friend there, which I gave a brief visit. Only then started to realize, Maidan protests started in #Kyiv!

It's roughly since then, when I started (or maybe just intensified) fighting 🇷🇺 propaganda, along with the far-right and fossil ones.

Wished I had a chance to visit the southern east of 🇺🇦!

#SlavaUkraini

in reply to BrennpunktUA debunked 🕵🏻‍♀️

@BrennpunktUA yes! First with the European Youth Parliament.
I went to a conference in Feb 2013 and made plenty of friends who were later protesting on Maidan Square. Ivano Frankivsk. I went back in 2014 and 2015, for EYP sessions that were actually Belarusian conferences, but since EYP was banned in Belarus, they often held their sessions in Lviv. And then During my master I went for a wedding and to visit a friend in Kyiv. Oh, and to the European Lesbian Conference in 2019, that was wild...
in reply to Hannah Grace

🇺🇦🏳️‍🌈 Ukraine even held CSDs during wartime, I don't know for the last two years, though. RuZZian attacks continue to intensify each year 💔

I've been back to Ukraine in 2015 and in 2016, both times in Kyiv, 1 time for the job (solar PV) 🌞🔌

In early 2022, our small initiative against right-wing extremism collected money for 5 small camera drones for 🇺🇦. Not much, but all we were able to afford. Yet, at a very early stage. There have been other, much larger drone campaigns, after (not ours).

Questa voce è stata modificata (18 ore fa)
in reply to Hannah Grace

"while law-makers buckled up and tightened rules on political advertising. "

Not really, or not really effectively.

in reply to ProScience 🇪🇺

@proscience well.
By the time the 2019 European Elections came around, you had to have a verified Facebook Profile, and you weren't able to run ads in another country than the one you were physically living in. I know because I was a freelancer for a political party doing just that.
And the rules kept coming: since October last year the EU political advertising regulation is in force: eur-lex.europa.eu/EN/legal-con…
in reply to Hannah Grace

Nice and dandy, but the most important two aspects of any regulation, directive, law, are:

1—How quickly, widely and effectively are they enforced?

2—Are fines and other forms of punishment for violations significant enough to deter the very violations?

in reply to Hannah Grace

This is why the EU's AV service needs to be active on here, so it can do Throwback posts to the golden era. 😏 (And get an official 🇪🇺 Peertube instance.) Mastodon is a good audience for a little lesson in tech sovereignity and MUH freeeedom of speech via the story of why YouTube took down the very first viral European Commission video because the American brain would rather see these people slaughtered by bullets than having fun. (I miss the ex social media Spanish guy digging these out.)
in reply to Hannah Grace

oh wow, that's interesting! I'd never have guessed! Thought the H was somehow connected to Hannah.
in reply to BrennpunktUA debunked 🕵🏻‍♀️

@BrennpunktUA well it also does sound a lot like an iPod, but with H
and it's short which was handy for twitter (remember when the max was 140 characters? I used to be a wizard at shortening sentences, because i had to translate 140 character tweets from English to German)
in reply to Hannah Grace

hahaha yes, here it's 500 characters (on most, but not all servers, infosec.exchange allows for 5.000), but I still sometimes try to squeeze as much as possible into it 😁 Reminds me when I started doing this with the old-fashioned SMS.

Or when I used to optimize GIFs to fit 10 or 20 Kilobytes as a youngster (even won an GIF award back then!) 🙈 And I've always been very impressed by the 4kb and the 64kb PC "intros" out there – you do know them, right?

in reply to BrennpunktUA debunked 🕵🏻‍♀️

@BrennpunktUA but I like the limitations.
I like character limits for the same reason I like Sonnets in Poetry.
There's only one strict way to write a sonnet, and yet hundreds of thousands have been written, one more creative than the next.
Maybe 140 characters was too little, but something about being given a limit makes me want to push it. Get the most out of the few characters I have.
Shall I compare thee to a summer's day...?
in reply to Hannah Grace

sometimes limits force us to go beyond limits! Imagine car producers had to fulfill a max. weight of let's say 1 ton and a max. consumption of let's say 10 kWh (⚡) per 100 km – they could achieve it (see en.wikipedia.org/wiki/Loremo).
in reply to stu

@superuserdo
"To be or not to be, that is the question, whether 'tis nobler
in the mind to suffer
the slings and arrows
of outrageous fortune
or to take arms against
a sea of struggles
and by opposing
- end them"

Or something like that... I should really look it up again.

@stu
in reply to Hannah Grace

Hi and again welcome in the Fediverse. You #didit ! one question: Could you verify your account, please? That would help to upvote your posts.
in reply to GunChleoc

It can also work on any platform where you can enter custom HTML code or where the person running the site is willing to enter the custom code. For example many people are verified by their organisation/employer's website if they have a profile page on that site.
Questa voce è stata modificata (9 ore fa)
in reply to Hannah Grace

you're supposed to add a tag to a webpage named in your profile. joinmastodon.org/verification

But I think the domain you're using is sort of a validation in itself
eupolicy.social/about

I guess maybe @oelschle isn't aware of that.

Questa voce è stata modificata (19 ore fa)
in reply to Tiziano

@tizianomattei @oelschle @leanderlindahl I thought he was about to educate me on another mastodon feature I wasn't aware of - pls don't kid with me I'm gullible! It's day #3 on here!
in reply to Hannah Grace

@tizianomattei @oelschle in this context I'd say it means "like", or "favourite". But the real "upvote" would be to boost, so others can be made aware of the content.
in reply to Leander Lindahl

@leanderlindahl @tizianomattei @oelschle
Is there some way to see what the most popular posts on Mastodon are in a given week?
Asking because of the EU account, not my personal one. 💜
in reply to Hannah Grace

there's a whole bunch of statistics and "trending"-bots, but I don't have the answer let's hope someone else chimes in.
There's @murmel_social and @topstories but I think that's per 24h, not week.
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in reply to Leander Lindahl

@leanderlindahl @tizianomattei @oelschle I don't think anybody is keeping per week stats. You could program a Python script and poll a few servers' trending pages and accumulate into a database (What's trending also depends on the server, because servers don't see the complete Fediverse). mastodonpy.readthedocs.io/en/s…

For Hashtag trends, there's also fedi.buzz/

For trending links, there's @trending

in reply to Hannah Grace

@Hannah Grace
I know there's a "trending" feed, but it's not weekly.
The right person to tag is probably the admin of your instance.
(I'm not on Mastodon btw, as you may notice -- I'm on Friendica. Fediverse power in action) 😎
in reply to Hannah Grace

@Hannah Grace
There are some stats you may find interesting here, though I'm not sure you'll find what you're looking for: fedidb.com
@Oelison @Leander Lindahl
in reply to zotheca

@zotheca @oelschle well, eupolicy.social isn't an official instance run by EU Institutions, but rather for all kinds of people in the Brussels bubble
in reply to Hannah Grace

Thank you. But there is written „for people working in areas that are (at least loosely) related to EU policy“. Otherwise, it would of course be difficult, because the instance gives the impression of being official.

@oelschle

in reply to zotheca

@zotheca @jill @oelschle
Sorry if it appears misleading! My profile also states I'm here in 💜 personal capacity💜
so, just a person who works for the EU, in no way to I speak for them
(That's what spokespeople do, that's not what I am)
in reply to Hannah Grace

@jill @oelschle

No, it's not your account that's misleading, but the self-presentation of the instance.

in reply to Hannah Grace

@zotheca @oelschle What's kinda misleading is the server's description, not your profile's. At least for me!
in reply to Hannah Grace

That’s fantastic Hannah, I’m def reading this whole thread 🧵 interesting to me
in reply to Hannah Grace

I read a thread by someone brave enough to make a few though choices , to find a place and role you like. Great read! 💪🏻
in reply to Sandor Spruit 🇪🇺🇳🇱🇺🇦🇨🇦

@sandorspruit I had a lot more luck than bravery, I would say. And besides, what else was I going to do? Be a lawyer? I don't think so. (I don't think any law firm would have hired me).
in reply to Hannah Grace

Coming out of a European law education of sorts, I have no idea what I am but I'm certainly not a lawyer. Doesn't seem all that luck based though, more like a shot in the dark where you'll hopefully end up as some thing or another. @hpod16