The Rise and Fall of The In-Car Fax Machines
Once upon a time, a car phone was a great way to signal to the world that you were better than everybody else. It was a clear sign that you had money to burn, and implied that other people might actually consider it valuable to talk to you from time to time.
There was, however, a way to look even more important than the boastful car phone user. You just had to rock up to the parking lot with your very own in-car fax machine.
Dial It Up
Today, the fax machine is an arcane thing only popular in backwards doctor’s offices and much of Japan. We rely on email for sending documents from person A to person B, or fill out forms via dedicated online submission systems that put our details directly in to the necessary databases automatically. The idea of printing out a document, feeding it into a fax machine, and then having it replicated as a paper version at some remote location? It’s positively anachronistic, and far more work than simply using modern digital methods instead.
Back in the early 90s though, the communications landscape looked very different. If you had a company executive out on the road, the one way you might reach them would be via their cell or car phone. That was all well and good if you wanted to talk, but if you needed some documents looked over or signed, you were out of luck.
Even if your company had jumped on the e-mail bandwagon, they weren’t going to be able to get online from a random truck stop carpark for another 20 years or so. Unless… they had a fax in the car! Then, you could simply send them a document via the regular old cellular phone network, their in-car fax would spit it out, and they could go over it and get it back to you as needed.
Of course, such a communications setup was considered pretty high end, with a price tag to match. You could get car phones on a wide range of models from the 1980s onwards, but faxes came along a little later, and were reserved for the very top-of-the-line machines.
Mercedes-Benz was one of the first automakers to offer a remote fax option in 1990, but you needed to be able to afford an S-Class to get it. With that said, you got quite the setup if you invested in the Büro-Kommunikationssystem package. It worked via Germany’s C-Netz analog cellular system, and combined both a car phone and an AEG Roadfax fax machine. The phone was installed in the backrest of one of the front seats, while the fax sat in the fold-down armrest in the rear. The assumption was that if you were important enough to have a fax in the car, you were also important enough to have someone else driving for you. You also got an AEG Olyport 40/20 laptop integrated into the back of the front seats, and it could even print to the fax machine or send data via the C-Netz connection.
Not to be left out, BMW would also offer fax machines on certain premium 7 Series and L7 limousine models, though availability was very market-dependent. Some would stash a fax machine in the glove box, others would integrate it into the back rest of one of the front seats. Toyota was also keen to offer such facilities in its high-end models for the Japanese market. In the mid-90s, you could purchase a Toyota Celsior or Century with a fax machine secreted in the glove box. It even came with Toyota branding!
Ultimately, the in-car fax would be a relatively short-lived option in the luxury vehicle space, for several reasons. For one thing, it only became practical to offer an in-car fax in the mid-80s, when cellular networks started rolling out across major cities around the world.
By the mid-2000s, digital cell networks were taking over, and by the end of that decade, mobile internet access was trivial. It would thus become far more practical to use e-mail rather than a paper-based fax machine jammed into a car. Beyond the march of technology, the in-car fax was never going to be a particularly common selection on the options list. Only a handful of people ever really had a real need to fax documents on the go. Compared to the car phone, which was widely useful to almost anyone, it had a much smaller install base. Fax options were never widely taken up by the market, and had all but disappeared by 2010.
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The Toyota Celsior offered a nice healthy-sized fax machine in the 1990s, but it did take up the entire glove box.
These days, you could easily recreate a car-based fax-type experience. All you’d need would be a small printer and scanner, ideally combined into a single device, and a single-board computer with a cellular data connection. This would allow you to send and receive paper documents to just about anyone with an Internet connection. However, we’ve never seen such a build in the wild, because the world simply doesn’t run on paper anymore. The in-car fax was thus a technological curio, destined only to survive for maybe a decade or so in which it had any real utility whatsoever. Such is life!