Benvenuto nel Poliverso

Andy Piper

1 mese fa • •

Andy Piper
1 mese fa • •

Remember when “social media” was “social networking”?

What changed? That second word: media. It’s all about capturing your attention and selling you stuff.

Humans are social and want to connect with one another. That’s what makes the #fediverse special to me - authentic connection. We haven’t forgotten the social part.

#fediverse

like this

reshared this

in reply to Andy Piper

I think the word "Media" was tacked on as an alternative to "Networking", networking sounds like some sort of business venture, which is usually a turn off for most people, whereas "Media" means you might get a Meme of Pepe the frog.
en.wikipedia.org/wiki/Pepe_the…

comic character and Internet meme

^{Contributors to Wikimedia projects (Wikimedia Foundation, Inc.)}

in reply to dick_turpin

just small circles 🕊

in reply to dick_turpin • 1 mese fa • •

@dick_turpin
I consider Networking a technical term, and Media a commercial term. And our connotation is with 'broadcasting' and 'publishing' which it lends from traditional media we're familiar with.

The marketing was "giving everyone a voice".. by turning them publishers.

Less focus on all the much more difficult use cases of fostering real human connection between people who are remote to each other, and through the narrow social bandwidth of twisted copper and glassfibre wires.

@dick_turpin

in reply to Andy Piper

Tom Morris

in reply to Andy Piper • 1 mese fa • •

I remember when it was “social software”. Software that’s useful and made more useful by data from others.

in reply to Tom Morris

Andy Piper

in reply to Tom Morris • 1 mese fa • •

@tommorris yes. Flickr was "social photo sharing". Last.FM was "social music". Back in Web 2.0 when things became more interactive and social components were added to things.

@Tom Morris

in reply to Andy Piper

Andy Piper

in reply to Andy Piper • 1 mese fa • •

@tommorris I wrote an outline for a book that was going to be titled "Social Everything", somewhere around 2010 ish; obviously, I was too lazy to actually write it.

@Tom Morris

in reply to Andy Piper

Gregory

in reply to Andy Piper • 1 mese fa • •

the main thing that changed is that logo accounts and algorithmic feeds were introduced. Because it turns out much more ads can be shown to you if you have an endless stream of content from strangers and meme pages and celebrities and influencers.

in reply to Andy Piper

Chee Aun 🤔

in reply to Andy Piper • 1 mese fa • •

I think only Japan (and surrounding countries) sticked with it until now but termed as SNS instead.

in reply to Andy Piper

Maria Langer | 📝 🎬 ⚒️🛥️

in reply to Andy Piper • 1 mese fa • •

I've been thinking about this a lot lately I will likely write a blog post about it sometime in the future. It seems that a lot of people just want to put out content instead of interacting with other people and I find that extremely disappointing.

in reply to Andy Piper

hiphopheaven

in reply to Andy Piper • 1 mese fa • •

it's so cool the lack of politicians and businesses. What i hate about the fediverse ia memes. Fortunatly i can block them

in reply to Andy Piper

Simon Wolf

in reply to Andy Piper • 1 mese fa • •

I’m just catching up on my feed over a late lunch and have to say that I agree. I’ve just spoted something to LinkedIn about it in response to someone saying they’d had enough of all of the nonsense there.

A screenshot of a post I made on LinkedIn saying how I wished there was a business-focused version of Mastodon where we would have no algorithm, no promoted posts or suggested posts, just genuine human-to-human connections.

in reply to Andy Piper

Franz Graf

in reply to Andy Piper • 1 mese fa • •

Social media has turned to entertainment media over the years. (no real bad feelings about it, it was A slow pivot in my point of view)

in reply to Andy Piper

David Chisnall (Now with 50% more sarcasm!)

in reply to Andy Piper • 1 mese fa • •

I remember when we called them 'advertising platforms'. The fact that they persuaded journalists to refer to them as 'social media' was a very impressive piece of marketing.

in reply to Andy Piper

Alan is @cogdog

in reply to Andy Piper • 1 mese fa • •

What happened to Clay Shirky? Anyone remember his definition "Social software is stuff that gets spammed.”

Of course the original link dies at CloudFlare calling on a sifting of the internet Archive (bless the Srchive! bless and support the Archive!) for the source

web.archive.org/web/2020120221…

Tags run amok! – Corante

^{web.archive.org}

in reply to Alan is @cogdog

Andy Piper

in reply to Alan is @cogdog • 1 mese fa • •

@cogdog Here Comes Everybody!

@Alan is @cogdog

in reply to Andy Piper

Richard MacManus

in reply to Andy Piper • 1 mese fa • •

@cogdog As you implied Alan, it was "social software" back in 2003-04. I liked that term, although it was too geeky for the non-blogging population.

@Alan is @cogdog

in reply to Andy Piper

Alan is @cogdog

in reply to Andy Piper • 1 mese fa • •

Along with "it's not information overload, it's filter failure."

That has aged well.

in reply to Andy Piper

bit101

in reply to Andy Piper • 1 mese fa • •

I loved Twitter in the early days when it was just people talking to each other. Same with Instagram, sharing photos with friends / family. Then it all became brands and marketing and politics and algorithms and gross. Coming to the fediverse was like taking a time machine to the good old days.

Questa voce è stata modificata (1 mese fa)

in reply to Andy Piper

Dave bauer

in reply to Andy Piper • 1 mese fa • •

Before it was "social" anything it was just online community. I hate instagram but have built so much of a community on there, and I haven't figured out how to migrate it off just yet. I suspect I'll need to build it myself, or one-by-one guide my friends somewhere else.

in reply to Andy Piper

Deborah Makarios

in reply to Andy Piper • 1 mese fa • •

Media is the plural of medium, "so called because it is neither rare nor well done."

in reply to Andy Piper

Old Fucking Punk

in reply to Andy Piper • 1 mese fa • •

The big tech platforms provide "social control media".

Some (like #Techrights) argue that Mastodon instances, and any other social application that allowa server side enforcing of codes of conduct, fall into that category. I would argue that the right to join a gated community is more "self control" than "social control", but I prefer self filtering over server filtering.

#Techrights

in reply to Andy Piper

Simon Brooke

in reply to Andy Piper • 1 mese fa • •

or the network part. We see not only what our friends post, but also what they boost; and very often what they boost will be the posts of people whose views resonate with our own — friends whom we have not yet encountered.

The thing which makes #Mastodon (and the whole #ActivityPub ecosystem) so good is that it does the network part so well.

#mastodon #activitypub

Andy Piper reshared this.

in reply to Andy Piper

Thomas Kräftner

in reply to Andy Piper • 1 mese fa • •

Surprised by how that seems to have happened a very long time ago already:
trends.google.com/trends/explo…

Google Trends showing a comparison graph of the popularity of the terms "Social Media" "Social Networks" and "Social Networking". Around end of 2009 "Social Media" overtook the other terms.

in reply to Andy Piper

just small circles 🕊

in reply to Andy Piper • 1 mese fa • •

My definition of social networking is: Any direct and indirect human interaction between people.

Social media then is a particular set of social networking use cases where people publish content to other people to interact with in a variety of ways.

in reply to Andy Piper

Jesse Karmani

in reply to Andy Piper • 1 mese fa • •

💯 I try to be intentional about not using “social media” and using “social network” instead for this very reason. When you describe something as “social media” to someone they focus on the “media” part and expect that kind of experience.

in reply to Andy Piper

rostundrad

in reply to Andy Piper • 1 mese fa • •

Als Späteinsteiger kenn ich noch Foren und kleine Chats. Dann kamen die großen Netzwerke, und dann die globalen Netzwerke. Und vorbei war es mit Netzwerk vertrauter Personen. Eingesogen in den Sumpf kommerzieller Interessen.

⇧