404 Media

2025-08-22 15:56:28

404 Media at Two Years: How We've Grown, and What's Next

Last week, we were talking to each other about the fact that we were about to hit the second anniversary of 404 Media. The conversation was about what we should say in this blog post, which obviously led us to try to remember everything that has happened in the last year. “I haven’t considered a thing beyond what’s been five seconds behind or in front of me for the last year,” Sam said.

The last year has been a whirlwind not just for us but for, uhh, the country and the world. And we’ve been trying our absolute best to bring you stories you can’t find anywhere else about the wildest shit happening right now, which includes the Silicon Valley-led dismantling of the federal government, the deployment of powerful surveillance against immigrants and people seeking abortions, the algorithmic, AI-led zombification of “social” media, the end of anonymity on the internet, and all sorts of weird stuff that we see on our travels through the internet. As Sam noted, we have largely had our heads down trying to bring you the best tech journalism on the internet, which hasn’t left us a ton of time to think about long-term projects, blue-sky ideas, or what the best business strategies for growing this company would be.

Our guiding principle is something we said we would do on day one of starting this company: “We believe it is possible to create a sustainable, profitable media company simply by doing good work, making common-sense decisions about costs, and asking our readers to support us.” What we have learned in two years of building this company is that there is no secret to building a media company, and that there are also no shortcuts. When we work hard to publish an important article, more people discover us and more people subscribe to us, which helps solidify our business and allows us to do more and better articles. As our stories reach a larger audience, the articles often have more impact, more potential sources see them, and we get more tips, which leads to more and better articles, and so on.

In our second year as a media outlet, we’ve done too much impactful reporting to list out in this post. But to summarize some of the big ones:

• We revealed that ICE was tapping into Flock, a nationwide AI-enabled camera network, thanks to local cops. Since then, a police department shut off external access to its cameras after learning they were being searched for immigration related offenses and Austin banned Flock in its city and specifically cited our reporting. The company now says it has severed access to Illinois data for 47 agencies. In response to our story about a Texas cop who searched Flock cameras nationwide for a woman who had a self-administered abortion, the Illinois Secretary of State is investigating the respective suburban Chicago police department because this data sharing violates state law. Congress opened a formal investigation into Flock because of our reporting.
• Meta sued a nudify app that 404 Media reported bought thousands of ads on Instagram and Facebook.
• We broke the news that TeleMessage, a Signal-clone used by the Trump administration, was hacked. Lawmakers demanded answers from the DOJ, and Customs and Border Protection (CBP), which used TeleMessage, paused its use of the tool. TeleMessage itself suspended operations too.
• Civitai, a site 404 Media has repeatedly shown was used to generate nonconsensual adult content, banned all AI models designed to generate the likeness of real people.
• After we found Meta's AI Studio chatbots were posing as therapists with fake license numbers and credentials, four senators demanded answers from Meta and a digital rights organizations filed a complaint with the FTC.
• We uncovered that 100,000 people were using a Telegram bot that made non-consensual AI sex videos of anyone. After we covered it, Telegram shutdown the bot.
• We found that Coca Cola was running an AI-powered ad that got basic facts wrong and fabricated quotes from authors. Coca Cola pulled down the ad in response.
• A public library ebook service said it was going to cull AI slop after we found low quality books were flooding libraries.
• Nvidia was sued after we revealed the company scraped YouTube and other sites en masse to build its own AI systems.
• Congress repeatedly grilled Apple and Meta over their association with nonconsensual nudify and deepfake apps after we exposed the connections.

On top of all of these, we’ve published some of the most moment-defining stories that, as Jason has said many times, are the types of things people talk about at the bar after work. Those include:

• Discovering that anyone could push updates to the DOGE website
• Establishing and defining “AI Slop” as a genre (Shrimp Jesus anyone?) and uncovering the economics that make slop popular and profitable
• Following the creep of age verification and censorship across the U.S.
• The leaked plans from Palantir that outline how the company helps deport people
• The “total chaos” at Meta after Trump took office and Zuck went anti-DEI
• Breaking the news of the Tea hacks and continuing to publish new scoops on that saga

It has been a relief that this business strategy of “publish good articles and ask people to pay for journalism” still works, despite the fracturing of social media, the slopification of every major platform, AI being shoved into everything, and the rich and powerful trying to destroy journalism at every turn. That it is working is a testament to the support of our subscribers. We have no real way of knowing exactly where new subscribers come from or what ultimately led them to subscribe, but time and time again we have learned that the most important discovery mechanism we have is word of mouth. We have lost count of the number of times a new subscriber has said that they were told about 404 Media by a friend or a family member at a party or in a group text, so if you have told anyone about us, we sincerely thank you.

Photos by Sharon Attia

It wasn’t obvious when we started this company that it would actually work, though we hoped that it would.

In our post last year, we wrote, “We don’t have any major second-year plans to announce just yet in part because we have been heads down working on some of the investigations and scoops you’ve seen in recent days. The next year holds more scoops, more investigations, more silly blogs, more experiments, more impact, and more articles that hold powerful companies and people to account. We remain ambitious and are thinking about how to best cover more topics and to give you more 404 Media without spreading ourselves too thin.”

But we did take a moment to think about what has changed in the last year, and it turns out that quite a lot is different now than it was a year ago.

For one, we have cautiously begun to expand what we do. In the last year, we launched The Abstract, which is Becky Ferreira’s Saturday newsletter about science, which many of you have said you love and which helps us provide a sense of wonder and discovery when so much of what we report on is pretty bleak. We have been getting part-time (but very critical) help from Case Harts who is running and growing our social media accounts, which is helping us put our stories more natively on Instagram, TikTok, YouTube, and other platforms that we do not control but which nonetheless remain important for us to be on. Matthew Gault has started covering the military industrial complex, AI, weird internet, and dad internet beat for us, and has done a remarkable job at it. Rosie Thomas is our current intern who has published critical reporting about the sale of GPS trackers on TikTok, protests at the Tesla Diner, and the difficult decisions voice actors need to make about whether they should let AI train on their voices.

All of this has changed what 404 Media looks like, a little bit. We have spent a lot of time thinking about what it would look like to expand beyond this, why people subscribe to us, what it would mean to go further, and what the four of us are actually capable of handling outside of the journalism. Because of your support we are in a place where we’re able to ask questions beyond “Can we survive?” We’re able to ask questions like: “Should we try to make this bigger, and what does that look like?”

We feel incredibly lucky that we are now able to ask ourselves these questions, because there was no guarantee that 404 Media would ever work, and we are forever grateful to everyone who has supported us. You have helped us prove that this model can work, and every day we are delighted to see that other journalists are striking out on their own to create their own publications.

Tip Jar

We are still DIYing lots of things. Emanuel is still doing customer support. Jason is still ordering, packing, and mailing merch. Sam is putting together events and parties. Joseph is doing an insane number of things behind the scenes, managing the podcast, working closely with one of our ad partners, and fixing technical issues. As we have grown, these tasks have started to take more and more time, which raises all sorts of questions about when and if we should get help with them. Should we do more events? Should we get someone to help us with them? What does that look like logistically and financially? These are the things that we’re working out all the time. It becomes a question of how much can we juggle while still having some semblance of work/life balance, and while making sure that we’re still putting the journalism first.

Other things that have happened:

• We began a republication partnership with WIRED that recently evolved to include a few coreported collaborations that have allowed us to team up on investigations we may not have been able to do by ourselves.
• We were subpoenaed for our sources on an article by Texas Attorney General Ken Paxton. We successfully fought off this subpoena with the help of our lawyer, which was expensive but which we were able to do because of your support. We are very proud of this.
• We have been invited to talk about 404 Media and our journalism at conferences and events around the world. Emanuel gave a journalism training in Costa Rica, Jason taught a group of Norwegian journalists how to file FOIA requests and gave a presentation at the Computer History Museum in Mountain View, Joseph spoke at the Hackers on Planet Earth conference, Sam went to Perugia, Italy to join a panel at the International Journalism Conference, and Sam and Jason talked about indie media at the last XOXO in Portland.
• We threw a party and live panel at SXSW (with the help of our friends at Flipboard), a DIY party at RIP.SPACE in Los Angeles, and we threw an anniversary party and podcast recording last night in Brooklyn.
• After the Trump administration took office, we got to work documenting all of the ways the internet and broader policy started shifting and how tech, surveillance, and immigration intersected, and continued years of holding power accountable through our journalism.
• We had much of our ICE and immigration coverage professionally translated into Spanish and republished without a paywall, which helps communities that benefit the most from our reporting on those topics get it as easily and accurately as possible.
• We took our first-ever break!
• We have moved to Ghost 6.0, which is not something we really did, but it’s important to point out that the new version of our CMS is built with native ActivityPub support, meaning our articles are automatically going into the Fediverse and are being mirrored directly onto Bluesky. We are very excited about the possibilities here as we continue to believe that the healthiest future of journalism and the internet is one where we create direct relationships with our readers that have as little algorithmic friction as possible. Ghost is an open-source nonprofit whose mission is very similar to 404 Media’s.

Like last year, we don’t have anything crazy to announce for year three. But we hope that you will continue to support us (or, if you’re finding us through this post, will consider subscribing). We discussed some of our hopes and dreams for year three in our latest bonus podcast that went out to supporters this week. We are all trying our very best to bring you important, impactful work as often as possible, and we are trying to be as clear as possible about what’s working, what’s not, and how we’re trying to build this company. So far, that strategy has worked really well, and so we don’t intend to change it now.

Gone Fishin': 404 Media Summer Break 2025

404 Media is closed this week. School's out.

^{Jason Koebler (404 Media)}

404 Media

2025-08-22 15:55:53

Behind the Blog: Our Second Anniversary Party!

This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we have a slightly shorter than usual entry from the gang, with some party pics and musical selections from the night.

SAM: We’re all still recovering, processing, and floating on the overwhelming support and encouragement we felt from everyone who came to the second anniversary party last night. Thank you again to our sponsor for the evening, DeleteMe (get 20% off with them here as a thank-you to our community with code 404media) and farm.one for being awesome hosts, and especially thank you to everyone who came, cheered us on from afar, and made the last two years possible.

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Behind the Blog: Our Second Anniversary Party!

^{Samantha Cole (404 Media)}

il Post

2025-08-22 09:11:21

Il 4 novembre in California ci sarà una votazione speciale per modificare i collegi elettorali a favore dei Democratici - Il Post
https://www.ilpost.it/2025/08/22/california-votazione-cambaire-collegi-elettorali/?utm_source=flipboard&utm_medium=activitypub

Pubblicato su News @news-ilPost

Il 4 novembre in California ci sarà una votazione speciale per modificare i collegi elettorali a favore dei Democratici

^{Il Post}

404 Media

2025-08-21 17:27:05

A ‘Warp’ In Our Solar System Might Be an Undiscovered World: Planet Y

Scientists have discovered possible hints of an undiscovered world in the solar system—nicknamed “Planet Y”—orbiting about 100 to 200 times farther from the Sun than Earth, according to a new study.

The newly proposed planet, assuming it exists, is predicted to be somewhere between Mercury and Earth in scale, which would likely make it detectable within the next few years. It is distinct from Planet Nine or Planet X, another hypothetical planet that is predicted to be much larger and more distant than Planet Y.
playlist.megaphone.fm?p=TBIEA2…
Scientists speculated about the potential existence of Planet Y after discovering a strange “warp” in the Kuiper belt, which is a ring of icy bodies beyond Neptune, reports the study, which was posted on the preprint server arXiv on Wednesday.

“We still are skeptical because it's not a ‘grand slam’ signal by any means,” said Amir Siraj, a graduate student in astrophysics at Princeton University who led the study, in a call with 404 Media. “At the most, it's a hint—or it’s suggestive of—an unseen planet.” The paper has been accepted for publication in The Monthly Notices of the Royal Astronomical Society, Siraj said.

Siraj and his co-authors made the discovery while laying the groundwork for an upcoming search for Planet Nine. For more than a decade, scientists have debated whether this hypothetical world—roughly five to ten times as massive as Earth, making it a “super-Earth” or “mini-Neptune”—is orbiting at a distance of at least 400 astronomical units (AU), where one AU is the distance between Earth and the Sun.

Scientists came up with the Planet Nine hypothesis after observing small celestial bodies beyond the orbit of Neptune called trans-Neptunian objects (TNOs), which appear to be gravitationally influenced by some hidden phenomenon. Planet Nine could be the culprit.

It’s an exciting time for Planet Nine watchers, as the next-generation Vera C. Rubin Observatory in Chile achieved first light in June. Rubin is expected to begin running its signature project, the Legacy Survey of Space and Time (LSST), by the end of 2025, and will spend a decade scanning the southern sky to produce a time-lapsed map that could expose Planet Nine, if it exists.

For this reason, scientists are gearing up for a worldwide race to be the first to spot the planet in the incoming LSST data. To prepare for the observational onslaught, Siraj and his colleagues have been developing new techniques to learn all they can about the murky Kuiper belt.

“This is something I've been focusing on for the past couple of years, particularly because we are going to be flooded very soon—knock on wood—with thousands of new TNOs from the Vera C. Rubin Observatory’s LSST,” said Siraj. “So, my philosophy for the past couple of years has been, well, let me make sure I know everything that I can know from all the efforts so far.”

To that end, the team developed an improved technique for measuring the mean motions of objects in the distant Kuiper belt and comparing them to the plane of the solar system. Ideally, the mean plane of the objects’ orbits should fall in line with the solar system’s plane, but deviations could point to more evidence for Planet Nine.

Instead, the team’s novel approach found that the Kuiper belt’s mean plane was tilted by about 15 degrees relative to the solar system plane at ranges of 80 to 400 AU. This “warp” could be caused by many factors, such as orbital resonances with known solar system planets. But it could also hint at the presence of a small rocky world, lurking anywhere from three-to-five times as far as the orbit of Pluto.

“It was certainly a big surprise,” Siraj said. “If this warp holds up, the best explanation we can come up with is an undiscovered and relatively small inclined planet, roughly 100 to 200 AU from the Sun. The other thing that was exciting to us is that, whether the warp is real or not, it will be very quickly confirmed or refuted within the first few years of LSST’s operation.”

If there truly is an undiscovered Mercury-ish world beyond Pluto, it is probably a homegrown member of the solar system that was ejected by the turbulent environment in the early solar system. Planet Nine, in contrast, could have either formed in the solar system, or it could have been a wandering exoplanet that was gravitationally captured by the solar system.

“The solar system probably formed with a lot of planetary embryos,” Siraj said. “There were probably a lot of bodies that were roughly Mercury-mass and most of them likely were just scattered out of the solar system like balls in a pinball machine during the violent stages of solar system formation.”

“That would definitely be the most likely and possible formation scenario for such an object,” he added. “I think it would be very unlikely for an orbit like this to be produced from a capture event.”

Time will tell whether or not the warp represents a lost world that was kicked out of our local neighborhood more than four billion years ago. But the intense focus on the outer solar system and its many mysteries, spurred by LSST, is sure to bring a flood of new discoveries regardless. Indeed, the hypothetical existence of Planet Y does not rule out the existence of Planet Nine (and vice versa) so there may well be multiple mysterious worlds waiting to be added to our solar family.

“It is really remarkably hard to see objects in the outer solar system,” Siraj said. “These kinds of measurements were not even remotely possible 20 years ago, so this speaks to the technological progress that's been made. It is potentially putting us into an era in astronomy that's unfamiliar these days, but was much more familiar in, say, the 1700s or 1800s—the idea of adding another planet to our own solar system.”

Caltech Researchers Find Evidence of a Real Ninth Planet

Planet Nine's existence was discovered by Konstantin Batygin and Mike Brown through mathematical modeling and computer simulations.

^{California Institute of Technology}

404 Media

2025-08-21 15:59:00

Real Footage Combined With a AI Slop About DC Is Creating a Disinformation Mess on TikTok

TikTok is full of AI slop videos about the National Guard’s deployment in Washington, D.C., some of which use Google’s new VEO AI video generator. Unlike previous efforts to flood the zone with AI slop in the aftermath of a disaster or major news event, some of the videos blend real footage with AI footage, making it harder than ever to tell what’s real and what’s not, which has the effect of distorting people’s understanding of the military occupation of DC.

At the start of last week, the Trump administration announced that all homeless people should immediately move out of Washington DC. This was followed by an order to Federal agents to occupy the city and remove tents where homeless people had been living. These events were reported on by many news outlets, for example, this footage from NBC shows the reality of at least one part of the exercise. On TikTok, though, this is just another popular trending topic, where slop creators and influencers can work together to create and propagate misinformation.

404 Media has previously covered how perceptions of real-life events can be quickly manipulated with AI images and footage; this is more of the same; with the release of new, better AI video creation tools like Google’s VEO, the footage is more convincing than ever.
playlist.megaphone.fm?p=TBIEA2…
Some of the slop is obvious fantasy-driven engagement farming and gives itself away aesthetically or through content. This video and this very similar one show tents being pulled from a vast field into the back of a moving garbage truck, with the Capitol building in the background, on the Washington Mall. They’re not tagged as AI, but at least a few people in the comments are able to identify them as such; both videos still have over 100,000 views. This somehow more harrowing one feat. Hunger Games song has 41,000.

@biggiesmellscoach Washington DC cleanup organized by Trump. Homeless are now given secure shelters, rehab, therapy, and help. #washingtondc #fyp #satire #trending #viral ♬ origineel geluid - nina.editss

With something like this video, made with VEO, the slop begins to feel more like a traditional news report. It has 146,000 views and it’s made of several short clips with news-anchorish voiceover. I had to scroll down past a lot of “Thank you president Trump” and “good job officers” comments to find any that pointed out that it was fake, even though the watermark for Google’s VEO generator is in the corner.

The voiceover also “reports” semi-accurately on what happened in DC, but without any specifics: “Police moved in today, to clear out a homeless camp in the city. City crews tore down tents, packed up belongings, and swept the park clean. Some protested, some begged for more time. But the cleanup went on. What was once a community is now just an empty field.” I found the same video posted to X, with commenters on both platforms taking offence at the use of the term “community.”

Comments on the original and X postings of this video which is clearly made with VEO

I also found several examples of shorter slop clips like this one, which has almost 1 million views, and this one, with almost half a million, which both exaggerate the scale and disarray of the encampments. In one of the videos, the entirety of an area that looks like the National Mall (but isn’t) has been taken over by tents. Quickly scrolling these videos gives the viewer an incorrect understanding of what the DC “camps” and “cleanup” looked like.

These shorter clips have almost 1.5 million views between them

The account that posted these videos was called Hush Documentary when I first encountered it, but had changed its name to viralsayings by Monday evening. The profile also has a five-second AI-generated footage of ATF officers patrolling a neighborhood; marked as AI, with 89,000 views.

What’s happening also is that real footage and fake footage are being mixed together in a popular greenscreen TikTok format where a person gives commentary (basically, reporting or commenting on the news) while footage plays in the background. That is happening in this clip, which features that same AI footage of ATF officers.

The viralsayings version of the footage is marked as AI. The remixed version, combined with real footage, is not.

I ended up finding a ton of instances where accounts mixed slop clips of the camp clearings, with seemingly real footage—notably many of them included this viral original footage of police clearing a homeless encampment in Georgetown. But a lot of them are ripping each other off. For example, many accounts have ripped off the voiceover of this viral clip from @Alfredito_mx (which features real footage) and have put it over top of AI footage. This clone from omivzfrru2 has nearly 200,000 and features both real and AI clips; I found at least thirty other copies, all with between ~2000 and 5000 views.

The scraping-and-recreating robot went extra hard with this one - the editing is super glitchy, the videos overlay each other, the host flickers around the screen, and random legs walk by in the background.

@mgxrdtsi 75 homeless camps in DC cleared by US Park Police since Trump's 'Safe and Beautiful' executive order #alfredomx #washington #homeless #safeandbeautiful #trump ♬ original sound - mgxrdtsi

So, one viral video from a popular creator has spawned thousands of mirrors in the hope of chipping off a small amount of the engagement of the original; those copies need footage, go looking for content in the tags, encounter the slop, and can’t tell / don’t care if it’s real. Then more thousands of people see the slop copies and end up getting a totally incorrect view of an actual unfolding news situation.

In these videos, it’s only totally clear to me that the content is fake because I found the original sources. Lots of this footage is obviously fake if you’re familiar with the actual situation in DC or familiar with the geography and streets in DC. But most people are not. If you told me “some of these shots are AI,” I don’t think I could identify all of those shots confidently. Is the flicker or blurring onscreen from the footage, from a bad camera, from a time-lapse or being sped up, from endless replication online, or from the bad green screen of a “host”? Now, scrolling social media means encountering a mix of real and fake video, and the AI fakes are getting good enough that deciphering what’s actually happening requires a level of attention to detail that most people don’t have the knowledge or time for.

People Think AI Images of Hollywood Sign Burning Are Real

AI generated slop is tricking people into thinking an already devastating series of wildfires in Los Angeles are even worse than they are — and using it to score political points. 

^{Samantha Cole (404 Media)}